Supersonic (Airliner) Non-Sense — A Case Study in Applied Market Research
Prix régulier 70,00 € TTC 6%
Characteristics
| ISBN-10 | 1-888962-09-7 |
| Book cover finish(es) | Hardcover ( square back binding ) Dust jacket |
| Condition | Like NEW |
| Author(s) | R.E.G. Davies |
| Publisher | Paladwr Press |
| Number of pages | 88 |
| Published date | 1998 |
| Language(s) | English |
| Size | 16 x 23.5 x 1 cm |
Description
Since the dramatic flight by “Chuck” Yeager in 1947, when an aircraft first exceeded the speed of sound, the dream of a successful supersonic airliner has captivated the interest of many manufacturers and governments. Yet, so far, only a few Concorde and a couple of Tupolev Tu-144 aircraft have gone into service, on a very limited number of routes, and none were ever sold. The cost of developing any supersonic airliner is prohibitive, and the prospect of their operating economically is remote. The market for such an aircraft—which would have to charge premium fares, even higher than first class—is very small.
Manufacturers and government agencies alike continue to base their multi-million research programs on inflated market “estimates” that combine substantial elements of special pleading and wishful thinking. Statements invariably include a plethora of “shoulds” and “coulds” in their predictions, but their assumptions carry little weight, as they are ill-supported by known data. The conclusions drawn to produce market “estimates” of more than a thousand aircraft are neither clear-headed nor objective.
This book, written by an experienced analyst who spent most of his career in commercial airline market research and traffic forecasting, explodes the myth. The analysis draws upon known facts, applies simple arithmetic, and makes assumptions grounded in technical, operational, and commercial common sense.