STRATEGIC AIRLINE MANAGEMENT : The global war begins

Product image 1STRATEGIC AIRLINE MANAGEMENT : The global war begins
Product image 2STRATEGIC AIRLINE MANAGEMENT : The global war begins
Product image 3STRATEGIC AIRLINE MANAGEMENT : The global war begins
Product image 4STRATEGIC AIRLINE MANAGEMENT : The global war begins
Product image 5STRATEGIC AIRLINE MANAGEMENT : The global war begins
Product image 6STRATEGIC AIRLINE MANAGEMENT : The global war begins

Prix régulier 35,00 € TTC 6%

Nous acceptons les paiements suivants :
 Carte de crédit (Visa, MasterCard, Amex)
 Paypal
 Remise en main propre à la librairie
 Transfert bancaire
Illustrated with text tables and diagrams, this book examines the principles and practice of strategic management as applied to the air transport industry in the late 1980's.

Characteristics

Book cover finish Offset varnish, Perfect paperback
Special features First edition, Dedicated copy
Condition Good
Number of pages 215
Published date 1988
Languages English
Size 14 x 22 x 2 cm
Author Louis Gialloreto
Editor PITMAN PUBLISHING

Description

( … ) By drawing on historical, market and future perspectives the author examines the principles and practice of strategic management as applied to the air transport industry. The book begins with a brief historical summary of early airline development and shows how strategies developed by pioneer airlines are re - emerging in today's industry*. It continues with an examination of recent developments, focusing on deregulation in the major air transport markets of the world, particularly in North America and Europe. The author shows how European airlines can take advantage of the lessons learnt from the American experience of deregulation. Lastly the book looks to a future of continuing change in the industry characterized by increased competition, globalization and on - going merger activity.

 

( ... ) Strategic Airline Management will essential reading for both students and practitioners in the air transport industry - particularly those involved in market and strategy / policy development. It will also interest those in related industries, manufacturers, air transport organizations, stock market analysts and government transport departments.

 

* In the late 1980's.

À PROPOS DE CET AUTEUR
Louis Gialloreto

Louis Gialloreto B.A., B.A. ( Hon's ) Law, M.B.A., M.C.I.T., M.R.Ae.S. A Faculty lecturer in the Faculty of Management for over 25 years, Louis Gialloreto has taught at the undergraduate, graduate, continuing education and executive training levels. He has also been a Lecturer in the Law Faculty at McGill University ( Montréal, Québec, Canada ) and is a visiting lecturer at a variety of institutions in North America and Europe, in addition to being a frequent speaker and panel chairman at conferences worldwide. He has also been involved in several SSHRC Research projects in a variety of legal and commercial subject areas. 


Louis Gialloreto has 20 years of professional corporate experience in a variety of positions with both regional and major airlines, tour wholesalers, financial services and in management consultancy. During 10 years at Air Canada, he held a variety of management jobs culminating in a senior marketing post. He is also President of Stowe & Breton Consulting Ltd. 


Louis Gialloreto is the author of over 40 published articles, several book chapters and the present book. He has also served as a member of the Editorial Board for the Journal of Air Transport Management ( London, England ), and as a contributor to a variety of marketing and aviation publications in addition to serving on the Air Transport Economics & Forecasting Committee, U.S. Transportation Research Board, and the U.S. National Research Council. 


( sources : STRATEGIC AIRLINE MANAGEMENT : The global war begins, www.mcgill.ca )

Fermer (esc)

Popup

Use this popup to embed a mailing list sign up form. Alternatively use it as a simple call to action with a link to a product or a page.

Age verification

By clicking enter you are verifying that you are old enough to consume alcohol.

Recherche

Panier

Votre panier est vide.
Boutique