AIRLINE Marketing and Management

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296 pages - 1987 - Used, good condition
This book, which contains several text tables, was an essential reading for managers and those responsible for marketing in airlines in the late 1980's.

Characteristics

Book cover finish Offset varnish, Bradel, Hardcover ( rounded spine binding )
Special feature Reprint ( Second edition )
Condition Used, good condition
Number of pages 296
Published date 1987
Language English
Size 16 x 24 x 2 cm
Author Stephen Shaw
Editor PITMAN PUBLISHING

Description

This second edition of a well - known text has been considerably updated and expanded to keep pace with the fast changing world of aviation. It reflects the newly acquired competitiveness of major airlines in their product design, pricing and promotional policies to provide a contemporary and highly readable introduction to the applicability of marketing strategies to the airline industry.

 

New features of this second edition include :

 

  • full coverage of the impact of deregulatory policies on the aviation industry.
  • an expanded section on product design which includes discussion on punctuality policy.
  • a new chapter on cost control.

 

This text is essential reading for managers and those responsible for marketing in airlines. It will also appeal to those who work in aviation - related organisations including staff in government regulatory agencies, travel agencies, freight forwarders, airport operators and consultancies.

 

University and polytechnic students taking air transport and marketing courses will also find this text an invaluable introduction to the subject. 

À PROPOS DE CET AUTEUR
Stephen Shaw

Stephen Roy Shaw M.A., M.Sc. ( March 1950 ) has set up his own company, Stephen & Associates ( July 23rd, 1986 ), which has provided aviation training and consultancy services to many commercial airlines around the world. Prior to this, he was for several years a Senior Lecturer in Air Transport at the City of London Polytechnic. Stephen & Associates has been dissolved on August 14th, 2018. 


( sources : AIRLINE Marketing and Management, beta.companieshouse.gov.uk )

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