{"product_id":"supersonic-airliner-non-sense-a-case-study-in-applied-market-research","title":"Supersonic (Airliner) Non-Sense — A Case Study in Applied Market Research","description":"\u003cdiv style=\"text-align: left; background-color: #f7f8f9; padding: 20px; border-left: 4px solid #647382;\"\u003eAn aviation analyst examines the economic and market realities behind supersonic airliner development, challenging inflated industry predictions with data-driven research and practical analysis of the Concorde and other SST programs.\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3 style=\"margin-bottom: 13px;\"\u003eCharacteristics\u003c\/h3\u003e\n\u003ctable class=\"table table-striped\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 187px;\"\u003e\u003cspan\u003eISBN-10\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 331px;\"\u003e\u003cspan\u003e1-888962-09-7\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 187px;\"\u003e\u003cspan\u003eBook cover finish(es)\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 331px;\"\u003e\u003cspan\u003eHardcover ( square back binding ) Dust jacket \u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 187px;\"\u003e\u003cspan\u003eCondition\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 331px;\"\u003e\u003cspan\u003eLike NEW\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 187px;\"\u003e\u003cspan\u003eAuthor(s)\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 331px;\"\u003e\u003cspan\u003eR.E.G. Davies\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 187px;\"\u003e\u003cspan\u003ePublisher\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 331px;\"\u003e\u003cspan\u003ePaladwr Press\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 187px;\"\u003e\u003cspan\u003eNumber of pages\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 331px;\"\u003e\u003cspan\u003e88\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 187px;\"\u003e\u003cspan\u003ePublished date\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 331px;\"\u003e\u003cspan\u003e1998\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 187px;\"\u003e\u003cspan\u003eLanguage(s)\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 331px;\"\u003e\u003cspan\u003eEnglish\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 187px;\"\u003e\u003cspan\u003eSize\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 331px;\"\u003e\u003cspan\u003e16 x 23.5 x 1 cm \u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3 style=\"margin-bottom: 13px;\"\u003eDescription\u003c\/h3\u003e\n\u003cp\u003eSince the dramatic flight by \u003cem\u003e“Chuck” Yeager\u003c\/em\u003e in 1947, when an aircraft first exceeded the speed of sound, the dream of a successful supersonic airliner has captivated the interest of many manufacturers and governments. Yet, so far, only a few \u003cem\u003eConcorde\u003c\/em\u003e and a couple of \u003cem\u003eTupolev Tu-144\u003c\/em\u003e aircraft have gone into service, on a very limited number of routes, and none were ever sold. The cost of developing any supersonic airliner is prohibitive, and the prospect of their operating economically is remote. The market for such an aircraft—which would have to charge premium fares, even higher than first class—is very small.\u003c\/p\u003e\n\u003cp\u003eManufacturers and government agencies alike continue to base their multi-million research programs on inflated market “estimates” that combine substantial elements of special pleading and wishful thinking. Statements invariably include a plethora of “shoulds” and “coulds” in their predictions, but their assumptions carry little weight, as they are ill-supported by known data. The conclusions drawn to produce market “estimates” of more than a thousand aircraft are neither clear-headed nor objective.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThis book\u003c\/em\u003e, written by an experienced analyst who spent most of his career in commercial airline market research and traffic forecasting, explodes the myth. The analysis draws upon known facts, applies simple arithmetic, and makes assumptions grounded in technical, operational, and commercial common sense.\u003c\/p\u003e","brand":"R.E.G. Davies","offers":[{"title":"Default Title","offer_id":53962010952026,"sku":null,"price":70.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0270\/3015\/9446\/files\/image1_d95cf4e8-bf42-440e-8f64-a540ce131d6c.jpeg?v=1775729744","url":"https:\/\/aviation.brussels\/products\/supersonic-airliner-non-sense-a-case-study-in-applied-market-research","provider":"aviation.brussels","version":"1.0","type":"link"}