DIAMONDS IN THE SKY A Social History of Air Travel
In the Second World War he registered as a conscientious objector, serving in the Friends' Ambulance Unit. After the Second World War he worked in Germany in the Entnazifizierung campaign. As a journalist and museologist, he was a controversial character of the European museum scene and inventor of the term "industrial archaeology" in the 1960s, a broadcaster and the author of numerous books.
He was President of the Royal Society for the Protection of Birds and is Vice President of the Royal Society of Wildlife Trusts and the RSPB. He was voted BAFTA 'Reporter of the Year' for his coverage of the war in Vietnam in 1968.
Pettifer started work in television during the early days of ITV, as one of the original Southern Television announcers in 1958. He later moved to the BBC as a globe-trotting reporter for programmes such as Tonight, 24 Hours and Panorama. Pettifer also wrote and presented a number of documentaries for both BBC and ITV, including Diamonds in the Sky, on the subject of international air travel.